MaRS HEALTH INNOVATION FORUM

Service Design · Facilitation
Bridgeable Designership Summer 2012

COC12 0607 Healthcare Innovation110.jpg

Background

Bridgeable was organizing the MaRS Health Innovation Forum, a one-day interactive workshop for over 100 stakeholders from the Ontario healthcare system. With an emphasis on human-centred design, participants were guided to design new health IT solutions for end-users and ways to implement them, while overcoming institutional barriers for change.

Responsibilities

I had the opportunity to help the Bridgeable team prepare for the workshop by creating personas and design challenges for the day. I was also responsible for designing all visual assets, such as posters, name tags, and activity templates. During the day of the workshop, I got to help facilitate several sessions and guide participants through the day's activities.

Result

The event was an overall success as many participants left feeling inspired to apply design thinking techniques within their own organizations. Two-thirds of the participants signed up for the online portal to continue the dialogue. I helped to summarize the outputs from the workshop and designed a summary book that has been used by MaRS on an ongoing basis to promote the initiative.

 


Branding

Branding

Event posters

Event posters

Participant name tags  On the left are some reminders for the participants to keep in mind during the workshop. On the right, the schedule is flipped upside down so that the participant can easily read it while it is hung around their necks on a lanyard.

Participant name tags
On the left are some reminders for the participants to keep in mind during the workshop. On the right, the schedule is flipped upside down so that the participant can easily read it while it is hung around their necks on a lanyard.

Design Challenge  The Bridgeable team created nine different personas representing patients, caretakers, and healthcare professionals, and then developed design challenges for each.

Design Challenge
The Bridgeable team created nine different personas representing patients, caretakers, and healthcare professionals, and then developed design challenges for each.

 

Survey Cards

 
 

Read about the Oncology Experience Project or learn more about the Bridgeable Designership.